Root

Fundamental Brand Identity

We’ve curated everything you need to lay a solid brand foundation. From a stellar logo that reflects your unique business to the color palette and fonts that capture your style, we’ll cover all the bases and create a brand that speaks volumes about your values. Together, we’ll plant the seed that will grow your brand miles above the rest.

What's Included

  • Fundamental brand strategy session
  • 2 initial brand board directions
  • 1 round of major revisions to finalize your identity
  • Additional adjustments as needed

Final Assets provided

  • Full logo suite (print & digital files)
  • Color palette
  • Brand fonts (files not included)
  • 5 social media templates (Built in Canva)
  • Additional style elements (brand pattern, photo style, etc.)
  • Brand book PDF with full guidelines for brand use

INVESTMENT

$1700

Paid in two installments*

*Additional payment plans available upon request

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Process

Onboarding & Strategy

1 WEEK

We get to know your brand inside and out, digging deep to gather the information we need to create a strategic and beautiful identity.

Brand Build

3-5 WEEKS

We work to craft two initial brand options based on your unique strategy. After your first look, we’ll work together to refine and perfect your brand to your liking.

Finalization

1-2 WEEKS

Down to the details – we build out all of your brand assets and put together your brand book that will guide you in bringing your brand to life.

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FAQs

To begin work on your brand, a 50% non-refundable deposit is required. This will be applied to the total cost of your brand. After you make your deposit, we’ll get to work design a brand you love it and the remaining balance will be due before your final brand assets are provided.

If you need additional payment plan options, let us know! We’re happy to work with you.

You can plan on doing two video calls with me – one where I get to know the ins & outs of your brand and we discuss strategy and the second where we review your initial brand concepts. These meetings should not take more than an hour each of your time. Outside of that, we will primarily connect via email.

Worry not – your brand book will explain everything from how much space to keep around your logo, what file formats are best for what usage, what color combinations to use and more. This is your guidebook that can be shared with your marketing team, printers, web developers, other designers and anyone else who will be helping extend your brand into the world to make sure everything stays consistent.

Because our main focus is brand identity, we do not offer web design as it’s a whole different specialty. We recommend finding a freelancer or agency who specializes in web design and you can provide your brand book to them as a starting point for the website design. We’re happy to work at an hourly rate with your selected web designer to provide additional art direction on your site if you choose.

While a logo is a big part of your brand identity, it’s not everything! Our focus extends beyond just a logo, to creating an entire cohesive & impactful experience for your brand that will help you connect with your ideal audience on all fronts.