Comedian and maternal health activist Angelina Spicer created the Spicey Moms community to give voice to the unfiltered journey of modern motherhood. As a mother who overcame postpartum depression, Spicer is committed to destigmatizing the struggles of early motherhood and improving outcomes for the next generation. She has become an influential advocate, using her voice in comedy and working with lawmakers and health organizations to support maternal mental health.
The Spicey Moms branding reflects the messy yet transformational journey of motherhood. The bright flame icon represents walking through the fire while the organic lettering ties back to the softer side of motherhood. The logo encapsulates the multifacetedness of the journey through modern, stylized typography and vivid imagery. This branding authentically captures the community of unapologetic, unfiltered mothers paving a new path for modern motherhood.