Pulse Strategies needed a visual system to match their fresh approach to business consulting. Through their unique “Pulse Points” method, they guide businesses toward growth by bringing together key areas like strategy, culture, and structure.
We designed an identity built on clean, flowing movement. The logo features rising and falling lines – one for each Pulse Point – creating a pattern that feels like both a growing business chart and a steady pulse reading. Soft blues and greens paired with grounding neutrals keep things professional yet welcoming, while custom icons and workplace photography add warmth and a human touch to their strategic approach. The result positions Pulse Strategies as both experts in their field and partners their clients can trust to help their businesses grow.
