Espresso To Go Go, a Wichita, KS coffee shop, had been operating with the same logo since their inception. They entered a new era of solely being pick-up only and decided it was time for their look to match their brand personality. We created a mischievous cup character – Puckminster Fuller – who is as mystical as they are ornery. While we’ve kept their color palette consistent, we’ve taken a very open-ended branding approach to their materials allowing flexibility and playfulness in their identity as a whole.
