2 Beatz Boutique originated as an online boutique but upon an exciting opportunity to enter a retail space, they wanted to elevate their look to amplify the vibes of their space. The owner chose the name “2 Beatz” to honor her two children and the passion she holds for them. We created an icon that encompassed that idea while having a high-fashion feel and paired it with a unique wordmark and a neutral palette to match the style of the boutique’s clothing.
